Case Study: Dual Brand Rebuild — Tokey’s Treats & Cookie Secrets

Overview:

Tokey’s Treats and its nonprofit sister brand, Cookie Secrets, partnered with AMACMEDIA & CO to undergo a complete rebrand and digital relaunch.
The vision: to create two distinct yet interconnected brands — one representing luxury, rebellion, and indulgence, and the other embodying healing, empowerment, and sisterhood.

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Our goal was to design a unified brand ecosystem that allowed both entities to complement each other visually and emotionally, while clearly defining their separate purposes:

• Tokey’s Treats — a for-profit hemp cookie brand redefining indulgence through empowerment and rebellion.

• Cookie Secrets — a nonprofit dedicated to helping women of color reclaim their power through community, events, and storytelling.

Our Solution:

The Challenge:

Both brands had strong missions but lacked cohesive visuals, messaging, and structure to communicate their evolution.

The challenge was to differentiate the tones of each brand while maintaining a recognizable link between them.
We also needed to create organized backend systems, consistent social media templates, and storytelling that resonated with two distinct audiences; indulgence and empowerment, without losing the shared core identity of self-love and transformation.

AMACMEDIA & CO developed two parallel rebrands under one creative direction:

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For Tokey’s Treats 

• Designed a bold, sensual Wix website highlighting the brand’s rebellious energy and luxury cookie line.

• Refined the brand color palette (deep reds, purples, and golds) to emphasize passion and power.

• Created social media graphics, product visuals, and event promotional materials.

• Developed a brand tone and copy framework rooted in empowerment — captured by the brand’s motto: “Shut up and eat a cookie.”

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For Cookie Secrets 

• Rebuilt the website with a modern, inviting design centered on softness and storytelling.

• Designed cohesive graphics and templates for social media, workshops, and events.

• Provided Virtual Assistant support for social media scheduling, administrative organization, and strategy implementation.

• Ensured visual and linguistic alignment with Tokey’s Treats to establish a shared ecosystem connecting purpose and community.

Deliverables: 

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2x Full Website Revamp

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Branding Strategy

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2x Light Social Media Management 

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Virtual Assistant 

Visual Showcase

Some identifying details may have been changed to protect the privacy of individuals and businesses.